Pāmu Promise

At Pāmu, we’ve spent 130 years getting to know nature.

We are Kaitiakitanga – guardians – of nature. The care and respect of nature’s lands, animals and people comes first in everything we do.

As creators of the finest natural food since 1886, we are transforming the way food is produced, naturally, with passion, curiosity and innovative fresh thinking.  

That is our Pāmu Promise to you.

Natural reflects the fundamentals of how we farm – plentiful sunshine, abundant rain and clean air. It means a commitment to all-grass farming all year round, supported by fresh crops grown by us. We never feed imported ingredients like palm kernel expeller (PKE), synthetic or artificial feed, GMO or antibiotics. Our animals are free roaming, foraging for food in open spaces as nature intended. 

Our people are innovators. 

Their flair for clever thinking leads to new ways to bring out the most desirable qualities in our food and fibre products with minimal processing and no need for artificial flavours or additives. With passion, curiosity and fresh thinking, we are transforming the way food and fibre is produced.

We take the lead in forging valuable partnerships from farm to plate. 

We connect direct with customers working back from what they want. We work out a way to deliver. The right cut, the best flavour, a stronger staple – or simply the ability to trace our products to their source.

Our reputation as natural innovators is reflected in our commitment to looking out for one another, taking care of our animals, protecting the environment and delivering products for our customers with provenance they can trust. 

A commitment to guardianship, conservation and sustainability we know as kaitiakitanga.

Animal Welfare

We believe quality starts with care.

Our animals are raised on the lush green pastures of New Zealand. They are free to roam, feed and thrive naturally – with no artificial hormones, antibiotics or supplements.

Our animals’ produce the finest natural products in New Zealand – juicy cuts of tender, flavoursome meat and rich, creamy milk.

We are committed to nurturing our animals and leading industry standards with exceptional animal care. Our animals are cared for according to the five freedoms of animal welfare:

  • Freedom from thirst, hunger and malnutrition
  • Freedom from thermal and physical discomfort
  • Freedom from, or rapid treatment for, illness or injury
  • Freedom to display normal patterns of behaviour
  • Freedom from distress.


We take our role as guardians of the land seriously, and are leading the way in protecting and enhancing our environment for future generations. A commitment to guardianship and conservation known to Māori as kaitiakitanga.

The lands and waterways of New Zealand are precious, and we are committed to protecting them. We believe that environmentally sound farming practices create the highest quality natural products.

Our whole operation is founded on this belief, with strategies to ensure environmental considerations are an integral part of all steps in the Pāmu journey – from pasture to plate.


Pāmu has so far protected more than 16,000 hectares of high-value conservation land under covenants with the Department of Conservation, the Queen Elizabeth II National Trust and other bodies. The areas include bush, wetlands, streams and ponds. We’re continuing to add more covenants to protect high-value conservation land across our farms.


We are reducing emissions as best we can, year on year. Our carbon footprint is subject to expert measurement, including emission offset from our 8,500 hectares of forestry. The whole agri-sector faces a challenge in terms of our emissions - we want to join other agri-leaders in working towards a sustainable, carbon free future. 


We conduct Environmental Impact Assessments (EIA) annually on each Pāmu farm. This industry-first tool identifies those areas on each farm that have the biggest impact on our environmental stewardship. The assessments cover farm nutrient management, farm effluent management, land management (soil protection, waterway protection, biodiversity support), as well as farm productivity and efficiency. Findings from the EIAs inform annual business planning objectives and goals for each farm, enabling us to assess and improve our environmental performance and ultimately our productivity on a continual basis.


We have established an Environmental Reference Group (ERG) to help guide our rejuvenation strategy. Its members are six of the country’s leading primary sector experts across a range of fields. We’re working together to adapt our farm systems and adopt new technologies in our more sensitive farming regions.

  • Marnie Prickett (Chairperson)
  • Guy Salmon
  • Dr Mike Joy
  • Dr Tanira Kingi 
  • Dr Daniel Hikuroa
  • Annabeth Cohen

Farming Innovation

Our heritage is rich and we recognise that years of farming has got us where we are today. But producing the highest quality natural products isn’t about doing what we’ve always done. We’re inventive by nature – fresh thinking and pushing the boundaries come naturally.


We are planting an additional 93ha of mānuka honey trees, which will play an important role in increasing the value of the lucrative mānuka honey industry. The new plantings are part of the High Performance Mānuka Plantations Programme — a seven year Primary Growth Partnership (PGP) between the mānuka honey industry and the Ministry for Primary Industries (MPI) to increase the yield and security of supply of medical-grade mānuka honey. The trees will be planted on our farms in the Wairarapa, Canterbury and Te Anau, doubling the PGP’s capacity to conduct commercial field trials.


We use the FarmIQ management software across all our farms. The software enables easy recording and reporting to run farms, and covers analysis and compliance requirements. This platform is playing a significant role in our business today and its use will evolve more widely as the new digital age of agriculture progresses.


All our farm offices will have their internet connection upgraded in 2018 through the Rural Connect Project. Maintaining our administrative systems and technology is important to make sure our business keeps running smoothly. We are upgrading our digital infrastructure to improve the speed and reliability of internet connection to our farms and offices across the country.


We continue to look at modifications to our farm systems that best work with each farm’s natural capital and our people who live on those farms. This starts with a focus on our soils and the surrounding environment to uphold our value of kaitiakitanga.

Organic Farms

Our approach to organic farming is setting the standard for premium natural foods that are healthier for consumers and the environment.

We take a holistic view towards organic farming to make sure every aspect of our processes – from the fertiliser to the feed – meets strict standards. Our organic farms are free of antibiotics, pesticides or synthetic fertilisers.

Each of our Pāmu organic farms undergoes a robust certification process to verify credentials. We’re open about how we run things and guarantee the traceability and origin of our products.

Exceptionally high quality, absolutely natural and with proven provenance – that’s our promise.

We are proud to be a member of Organics Aotearoa New Zealand. 

Organics Aotearoa New Zealand

Health And Safety

Safety will always be at the heart of the way we operate.

Nothing is more important than making sure everyone on our team gets home safely every night. The wellbeing of our people is our clear priority; and we have programmes and systems in place to make sure safe behaviour is embedded in everything we do.

We continue to lead the agricultural sector with our health and safety standards, while delivering the highest quality natural products.

Our strong health and safety values and practices are shared with other businesses through our safety leadership initiative, Pāmu Academy.

Find out more about Pāmu Academy.